Audit and Analysis
Audit and analysis in digital marketing involve evaluating a brand’s online presence, strategies, and performance across various channels. The process identifies strengths, weaknesses, opportunities, and threats (SWOT) to optimize campaigns, improve ROI, and align with business goals. It includes assessing website performance, SEO, social media presence, content strategy, PPC campaigns, and competitor benchmarking.
Website Analysis
Evaluate website structure, user experience (UX), and mobile responsiveness.Analyze loading speed and technical SEO compliance.
SEO Performance
Assess keyword rankings, meta tags, and backlinks.Identify content gaps and optimization opportunities.
Social Media Audit
Review engagement rates, follower growth, and post consistency.Analyze platform-specific performance and audience demographics.
Content Review
Evaluate content relevance, quality, and alignment with audience needs.Identify high-performing content and areas for improvement.